Google adwords performance tips PPC

Google adwords performance tips PPC

Google Adwords suggestions better performance

As promised, I am sending you a literature and material on various important topics which I feel you should read about. This will definitely be beneficial for you in the long run. 🙂


Keywords are one of the most important components of AdWords. Having a good list of keywords can certainly pull your campaign up.

Adding the right keywords is important to ensure that you get only relevant customers to your website and you do not miss out on any potential sales or leads. I recommend that you watch this video to learn how to build an effective keywords list. Further, you can go on to read more about keywords and keyword types here – broad matchbroad match modifierphrase match and exact match.Add Negative KeywordsA key part of your ROI is making sure you’re not wasting money on irrelevant clicks. Adding negative keywords is a method of preventing your ad from showing for searches that are unlikely to lead to a conversion. This type of keyword can help reduce your cost-per-click (CPC) and increase your return on investment.

Watch a short video  on how to identify negative keywords. To find out how to add negative keywords, you can refer to this guide


Like we discussed, you can schedule your Ads to show when you feel it is right for them to be shown. I also showed you a report which showed that even though your Ads are showing between 12 A.M – 7 A.M, there is no one clicking it. This in turn is impacting your CTR which will directly impact your Quality Score. To understand more about Ad scheduling, please click here.


It is always good to keep a track of how your keywords are performing. The best way to do this is to use the ‘Search Terms report’. With this report, you can see every search query that resulted in your ad being triggered and clicked. So this report helps you identify terms you may want to add as keywords or filter out as negative keywords. To run this report, go to the ‘Keywords’ tab and click on the ‘Details’ tab under the graph, then under ‘Search Terms’, select ‘All’. For more information on this, click here:

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Automatic bidding is the simplest of the AdWords bidding options. You don’t need to specify individual bids for your keywords, ad groups, or placements. Instead, you set a daily budget, and AdWords will help adjust your cost-per-click (CPC) bids to receive the most possible clicks within your budget. You can read more here.

I hope this has been helpful. Have a great day ahead. Happy Advertising 😀

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